(Living Green Channel) For big business, going "green" has become the trendy and profitable thing to do: On the shelves of any store we can find products that boast "green" claims -- eco-friendly, energy-efficient, organic, partially recycled.
But how many of these claims do you think are either partly untrue or completely false? If you guessed that 99.9% are false, you are correct! It's called whitewashing, only it's green. But the only green thing about them is the money to be made as corporations go green with envy for natural product companies' gains in market share.
According to a study from Terrachoice Environmental Marketing, out of 1,018 common consumer products reviewed, only one product did not commit one of the "Six Sins of Greenwashing."
When looking for an eco-friendly product that actually backs up its claims by being good for the planet, where can we turn?
Unfortunately this study shows that these products do not exist. Here's why: According to Terrachoice's research, over 50% of products tested with "eco-friendly" labels fail to mention the enormous environmental drawbacks such as containing hazardous waste and travel costs.
These need to be factored in when considering to buy and eco-friendly product. For example, even eco-popular CFL (Compact Fluorescent Lightbulbs) contain mercury. This means they cannot be thrown away in the trash. (They are hazardous waste that need to be disposed of properly or they will pollute the environment). Moreover, 90% of them have been manufactured and shipped from China! This is called the "sin of hidden trade-off" by Terrachoice.
But by calling their products "green," companies are making a mint. Let's take a stand against greenwashing.
- Go green at livinggreenchannel.com